Branding Guidelines
The School District of South Milwaukee has published the following guidelines for the use of its logos and branding. The District has a universal interest in its printed and online identity being correctly and consistently represented in the community.
Those interested in using the digital likeness of the School District of South Milwaukee and that of its individual schools are asked to adhere to the following guidelines.
Elementary Schools
Blakewood Elementary School
INSTRUCTIONS FOR USE
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
LOGOS
Lakeview
About Lakeview's Brand:
Lakeview Elementary School is home of the Lions.
The school's colors are a deep royal or navy blue.
It's word logo is the school's name, LAKEVIEW ELEMENTARY SCHOOL in all caps in the font Century Gothic Bold.
The Word logo may be accompanied by its signature lion icon, only if the lion is facing to the right and appearing on the left of the word logo art.
Instructions for Use
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
Lakeview Lions Circle Logo Files for Download
Lakeview Elementary School Circle Logo Files for Download
E. W. Luther Elementary School
INSTRUCTIONS FOR USE
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps and .bmp files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require these types of files.
PRIMARY LOGO
Middle and High School
South Milwaukee High School
INSTRUCTIONS FOR USE
Instructions for use: The SM emblem and the word logo art should never appear or be placed with the rocket. The two images were developed separately and clash when put together.
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
SM EMBLEM
SMHS EMBLEM
WORD LOGO
THE ROCKET
Full Color
Files for Download
Instructions for Use
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
South Milwaukee Middle School
INSTRUCTIONS
Instructions for use: The SM emblem and the word logo art should never appear or be placed with the rocket. The two images were developed separately and clash when put together.
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
THE ROCKET
Full Color
Files for Download
Instructions for Use
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
SM & SMMS LOGOS
SOUTH MILWAUKEE MIDDLE SCHOOL WORD LOGO
The Rocket
The Rocket is the iconic image of South Milwaukee Middle and High School.
The Rocket should stand alone as an icon and not be combined with any other word or letter logo.
If the design requires text to contextualize the rocket, the font Century Gothic Bold should be used in all instances. The Rocket image should not be used with the redundant language Home of the Rockets.
Full Color
Files for Download
Instructions for Use
As a rule .png files are used for digital purposes and have a clear background - ideal for powerpoints or social media posts.
The .pdf file is meant as reference material for the user and for print company, however, it is not to be used on a publication.
The .eps files are not viewable by the typical user and require specialized software. Eps files are vectors files, meaning that they can be increased to shrunk by the printer to any size and maintain their resolution. Most commercial printers require the .eps file.
